Editorial styling is the look you see on the pages of an interiors magazine: rooms that feel curated, confident and impossible to scroll past. It’s less about following one design style and more about creating a feeling. Every piece is chosen for how it looks, how it sits with everything around it and how it reads through a camera lens. For homes going to market, editorial styling turns a listing into something buyers stop and look at. From terraces in the Eastern Suburbs to luxury homes on the Lower North Shore, our collection of statement furniture, art and objects means we can bring magazine-worthy styling to properties right across Sydney.
“With editorial styling, I’m always thinking about the photo. Where the light falls, what the eye lands on first, how each room leads into the next. The goal is a home that looks like it belongs on a magazine cover, but still feels like somewhere you’d want to live.”
Here’s how we make each space camera-ready.
The living room is usually the hero image of a listing, so it’s where we make the biggest statement. A sculptural sofa, a generous rug, a striking coffee table and large-scale art create a room that grabs attention on the first scroll.
An editorial dining room tells a story of long lunches and dinner parties. A statement table, sculptural chairs and a pendant overhead set the scene, finished with a few ceramics or a loose arrangement of branches. We stop short of a fully set table so the room feels inviting, not staged.
Kitchens photograph best when they’re calm and uncluttered. We clear the benchtops, then add a few considered pieces, like a stone bowl, a chopping board or a vase of fresh stems. The architecture and finishes become the focus.
The main bedroom should feel like a boutique hotel suite. Layered linen bedding, a textured throw, matching bedside lamps and a single artwork above the bed create a calm, luxurious image that buyers can imagine waking up to.
Editorial outdoor styling is about creating a scene, not just filling a space. We choose sculptural outdoor furniture, oversized planters and statement vessels that hold their own against the architecture, then compose them so they frame the view from inside the home. One striking setting, styled with intent, says more in a listing photo than a terrace full of furniture.
Considering editorial styling for your property? Here’s what clients ask us most.
Standard property styling makes a home look clean, furnished and ready for sale. Editorial styling goes further, using statement furniture, art and careful composition to create images that look like a magazine feature. It’s ideal for premium properties, or any home where the listing photos need to make a strong first impression.
Contemporary style is clean, current and often quite neutral. Editorial style is bolder and more expressive. It may use contemporary furniture, but adds richer colour, stronger contrast and collected art and objects to create mood and personality, the kind of rooms that stand out in listing photos.
We can usually style a home with around a week’s notice. Installation typically happens a few days before the photo shoot, so everything is in place and perfected before the photographer arrives.
Our standard hire period is six weeks, which covers the photo shoot, open homes and the campaign. If your property needs a little longer on the market, the hire period can be extended.
Yes. The same principles of composition, statement pieces and layered art work beautifully in a home you’re living in. Our interior designers and decorators can help you create a curated, magazine-worthy space that’s made to last, not just to photograph.
